'What we need today...is not a new
theory, concept, or framework, but people who can think strategically.'
—Kenichi Ohmae
'The Mind of the Strategist'
We bring to these service arenas
sophisticated skills
honed by years of experience in demanding and competitive environments.
We have helped our clients cope with major crises and also worked with
them to proactively achieve their strategic objectives. We can help you.
Campaign and Project
Management
Our core strength is putting together the right team for clients’
projects. Walter Lippmann, the noted journalist, said, “When everyone’s
thinking the same thing, no one is thinking at all.” We bring valuable
ideas to the table and help turn them into reality. Our contacts and
experience enable us to network on your behalf at the highest levels in
the appropriate communities. We offer bottom-up community relations and
communications services.
Back to
top
Corporate Image Development
Even clients with strong business plans often lack an effective strategy
for presenting themselves to their various audiences. MFA assesses its
clients’ objectives and evaluates market conditions, competitive
considerations, and media perceptions in order to develop clear, concise
image and marketing strategies for its clients.
Back to
top
Marketing and Opinion Research
Successful companies must identify and understand their target
audiences—their attitudes, hopes, self-interests, fears, concerns, and
frustrations—in order to communicate effectively with them. MFA can put
at your disposal a highly skilled and experienced team of nationally
recognized survey research exports. We can arrange for focus groups,
polling, and other marketing surveys. This research is essential to
testing the efficacy of themes and messages, and to identifying problem
issues that might otherwise go undetected.
Back to
top
Competitive Positioning
We analyze clients’ current market positions or market-entry positions
and develop strategies for them to successfully position themselves
against existing competitors and other new entrants.
Back to
top
Media
Access
Clients who enjoy a well-developed image often need to have their
messages advanced beyond their immediate market. MFA uses its network of
national and international media contacts to develop relationships for
its clients whatever their location or need.
Back to
top
Crisis Communications
Our global information age can mean you could face a crisis from any
place and any source. The proper communications response tends to mean
the difference between a minor annoyance and serious business damage.
MFA handles all internal and external communications for clients in this
position. MFA identifies key audiences, including customers, bankers,
analysts, shareholders, employees and the media, develops a strategy for
dealing with each of them, and implements that strategy quickly and in a
highly efficient manner.
Back to
top
Litigation Communications
MFA develops and manages communications strategies for clients involved
in high profile, national litigation. Typically, a corporation’s general
counsel engages us. We are skilled at working with lawyers on product
liability litigation and other civil lawsuits, labor disputes, and
criminal investigations. We maximize good news and minimize bad news.
Back to
top
Media
Training
In order to compete effectively, anyone who deals with the media should
be knowledgeable about its needs and preferences. We specialize in
training executives and company spokespeople in the arts of soliciting
media coverage and controlling print and broadcast interviews using the
experience we have gained in more than 20 years in the media market.
Back to
top
Government Relations
Clients frequently must interact with state and federal officials to
advocate a position on pending legislation, to pursue government
contracts, or to resolve problems with a government agency. MFA produces
results by effectively engaging the appropriate elected or appointed
officials. When appropriate, we quickly mobilize grassroots
organizations to support a client's public policy initiatives.
Back to
top
Community Relations
Communities are audiences. They need to be consulted and informed.
Absent careful nurturing, they often feel their voices are unheard and
their needs unmet. We specialize in identifying the common benefit among
communities and coordinating messages and activities so that everyone
involved can come to a workable, shared resolution.
Back to
top
Non-Profit Development
Services
Not-for-profit organizations survive and succeed by their ability to
raise private funds. MFA strengthens a non-profit's self-sufficiency by
conducting assessments of current and potential fundraising capacity,
and providing training and counsel in all areas of board governance and
donor solicitation and stewardship.
Back to
top
New
Media
The explosive growth of the Internet and other New Media presents new
communications challenges and opportunities. These emerging technologies
require new public affairs techniques, but also a practical vision
rooted in fundamental communications principles. We understand how to
make New Media work for you, and we can tailor the technology to fit
your needs. MFA has been at the forefront as a Content Provider to the
MediaOne Group, a major national cable and high-speed Internet access
company, as a consultant on software installation and use, and as a
contributor to computing journals and books.
Back to
top
Video Production
MFA, with associates who have more than 50 years of network feature and
news producing, conceptually develops, scripts, shoots, edits, and
produces commercial-quality videos for its corporate and not-for-profit
clients. Our production values are unsurpassed, and our pricing is
competitive.
Back to
top
Annual Reports
Our team produces
creative and accurate annual reports for corporate clients. We work with
the client to manage design concept, layout, drafting, photography,
review, and production. We work quickly on tight timelines, thereby
containing cost.
Back to
top
Strategic
Communicationstions
On message. On target.